GLENWOOD SPRINGS, COLORADO

In 2024, M2M developed Glenwood Springs’ first comprehensive multi-year strategic plan, balancing tourism growth with sustainability and community well-being. Services included stakeholder engagement, workshops, gap analysis, strategic marketing recommendations, and public relations strategies.

We currently provide destination intelligence services, translating raw lodging, spending, and demand data into clear insights and strategic recommendations. Through ongoing analysis of KPIs, including occupancy, ADR, RevPAR, visitor spending trends, and market segment performance, we help Visit Glenwood Springs understand how their destination is performing relative to previous years and statewide benchmarks. Our reports also highlight headwinds, bright spots, and traveler sentiment trends, giving Glenwood Springs a forward-looking view of potential risks and opportunities. This intelligence supports more informed marketing decisions, helps the community track the health of its tourism economy, and positions Glenwood Springs to proactively respond to shifting visitor behavior and broader travel trends.